The Applegate Team

Our Team

Jane Applegate


Jane Applegate is America’s most respected small business management expert. She is the author of four books about entrepreneurial success, including 201 Great Ideas for Your Small Business, published by Bloomberg/Wiley. The third edition was published in 2011.

A former syndicated columnist for the Los Angeles Times, she is the national correspondent for and the co-founder and editor of the

Applegate has keynoted more than a dozen small business events sponsored by Bloomberg Television. She wrote, produced and hosted Tech Essentials, an online talk show about small business technology for Microsoft available 24/7 at In 2012, she launched which hosts content produced around the world by the Applegate Group and other producers. It features business videos produced by top experts in the country.

Applegate provides strategic marketing and event production services for clients including: American Express, Montecito Bank, Pitney Bowes and Cox Business.

An experienced film producer, Applegate’s most recent documentary, Much Ado in Mostar, about a theater program for Bosnia teenagers affected by war, has won five festival awards. Brief Reunion, a feature film, debuted at the Rhode Island International Film Festival and won the Audience Choice award at the Gotham Screen Film Festival in New York City in October, 2011. It was released theatrically in New York and Los Angeles.

Jane Applegate is one of the most popular keynote speakers in America.


Christine Porcaro


Christine graduated from Lehigh University in 2008 and then moved to Philadelphia to become a graduate assistant for the Drexel University Rowing Team. She received her master’s degree from Drexel University in 2011 and then moved to Vermont where she served as the Assistant Director for the White River Indie Film Festival.

As an associate producer for the Applegate Group, she helped produce the first 24-Hour Small Business Makeover at the NY XPO for Business.

Christine is the editor and website manager for The Applegate Network and The Fabulous Female Network. She helps to build, maintain and contribute content to both sites.

Traci DeForge

Marketing Strategist

A proven track record in launching new businesses and directing operations for successful businesses throughout North America. Credited with brand conception & start up implementation of revenue strategies for multiple businesses that continue to grow financially in the marketplace. Recognized for strong leadership skills, committed philanthropic spirit & consulting expertise. Widely known for creation of unique marketing solutions designed to complement standard marketing strategies & grow revenue.

Traci was formerly the CEO of Ladies Who Launch where she owned and operated three of the first local community licenses since 2005, before joining the Company in 2008 as CEO. As the CEO, she is credited with the build out of a Franchise Media Model for LWL Franchising, LLC, as well as the online infrastructure and automated, recurring revenue streams that facilitate franchise growth, advertising and sponsorship revenue streams on the local and national level along with applied technology systems allowing for a seamless, front-end user experience on the website.

From 1997 to 2004, Traci successfully led the growth of Southern Broadcasting Companies, Inc., a broadcasting cluster of radio stations, taking it from 1.2 million dollars to over 10 million dollars in revenues and positioned it for a later exit of 60 million dollars.

Dorthe Enger

Co-Founder of the Fabulous Female Network

Dorthe Enger is an accomplished journalist, entrepreneur and trend researcher with years of experience working in print and TV. Raised in Norway, Enger’s work has taken her all over the world. In the past eight years, she has lived and worked in Berlin, Bangkok, Stockholm, Oslo and Vancouver.

She’s covered lifestyle, entertainment, travel and fashion. In recent years, she’s worked for companies including: Endemol, TV2 Norway, Aller Media and Cosmopolitan.

She’s also a successful entrepreneur. She is the co creator of three high profile lifestyle magazines. Most recently, she founded and developed the popular Xylem Advanced Organic Skin Solution brand.

Alice Look


Alice Look is an experienced, award-winning writer, producer and talent. She’s produced corporate videos for Hasbro, IBM, Nabisco, Coca-Cola, GE Medical and Pitney Bowes. A former reporter and producer for WNBC in New York City and “Business Now” on ABC, Alice is currently a post-production supervising producer for A&E Networks.

Suzann Dudley Schon

Life Coach

Suzanne Dudley Schon is a member of the ICF (International Coach Federation). She received her training as a life coach with ILCT, Institute for Life Coach Training, and her undergraduate degree in Psychology at Duke University. Holistic in mindset, she helps her clients move from identifying goals to success and satisfaction. Her techniques are a unique blend gleaned from her education and her varied professional background as a writer, certified massage therapist/Reiki practitioner, actress, and producer. Her clients appreciate her approach to coaching which includes creativity, compassion, and plenty of humor.

Joshua Miller


Hands-In Productions, founded by award winning Director/DP/Editor Joshua Miller, is a company focused on telling compelling visual stories.  With a strong background in digital video production, HIP brings a cutting-edge approach to develop meaningful branded entertainment concepts to the public.  Josh’s approach in storytelling is always to be pure; find the honesty behind a message and present it in a way that is easy to follow.  Whether on location or in the edit room, Josh always finds a fresh way to capture a story.

Recently, HIP was asked to concept, develop and produce a series of videos for The Future Project, a non-profit education reform movement working in high-schools across the United States.  The result is a video campaign that launched in May of 2012:

In 2011, HIP worked with Pitney Bowes to shoot and edit an online video series covering a national 24-Hour Small Business Makeover Contest.  The (15) episode series launched on facebook, youtube and twitter and received critical acclaim as “one of the top five digital marketing campaigns” by  Check out the entire series:

Josh continues to works in the film and TV industry as a Director of Photography and an Editor.  His work can be seen at the New York Historical Society, The National Geographic Channel, PBS, The Travel Channel, TLC, The Weather Channel, The Discovery Channel and others.  His full portfolio is available here:

For more information, please visit:




Alice Look


Alice Look is an experienced, award-winning writer, producer and talent. She’s produced corporate videos for Hasbro, IBM, Nabisco, Coca-Cola, GE Medical and Pitney Bowes. A former reporter and producer for WNBC in New York City and “Business Now” on ABC, Alice is currently a post-production producer for A&E Networks.

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