About Us
The Applegate Group Inc. works with big and small companies to creatively promote products and services. We also help clients achieve a healthy balance between life and work. Our specialty is creating innovative, creative and cost-effective strategies to solve your marketing and life challenges. Let us know how we can help you!
Contact us when you need...
- Marketing and consulting on a variety of promotional challenges
- Creative editorial content for magazines, newsletters, websites and multimedia
- Video production services to fit every budget
- Coaching to help you balance the demands of life and work
- Help with promoting your film or TV show
We have recently completed projects for...
Jane@theapplegategroup.com
914.830.5115
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Our Team
Jane Applegate
Writer / Speaker / Producer
 Jane Applegate is an experienced writer/ producer and one of America’s leading small business management experts. She is the author of four books on entrepreneurial success, including “201 Great Ideas for Your Small Business,” published by Bloomberg Press. A former syndicated columnist for the Los Angeles Times, she has keynoted events and provided strategic marketing services for clients including: Microsoft, Hartford Life Insurance, Amex and The New York Times.
In 2008, Applegate wrote and produced, “Brain Attack: A Stroke Survival Guide” for the NBC Station Group. In 2009, she wrote and produced a documentary on the future of video for the Tuck School of Business at Dartmouth. She is currently producing a documentary for Youth Bridge Global, a non-profit organization that runs a “theatre as reconciliation” program for teenagers in Serbia, Bosnia, Croatia and Montenegro.
Alice Look
Writer / Producer
 Alice Look is an experienced, award-winning writer, producer and talent. She's produced corporate videos for Hasbro, IBM, Nabisco, Coca-Cola, GE Medical and Pitney Bowes. A former reporter and producer for WNBC in New York City and "Business Now" on ABC, Alice is currently a post-production producer for A&E Networks.
Heidi Gennaro
Nutritional Consultant
 Heidi Gennaro is a nutritionist with over twenty years of experience working in health care settings as a Registered Dietitian. She is recognized by peers and physicians as an expert in both non-diet weight management and counseling for clients with eating disorders.
She has created and conducted weight management classes and frequently serves as a nutrition expert for the media. She has recently begun her own Vermont-based private practice, focusing on empowering clients to enjoy the pleasures of dining without falling into cycles of overeating.
Suzanne Dudley Schon
Life Coach
 Suzanne Dudley Schon is a member of the ICF (International Coach Federation). She received her training as a life coach with ILCT, Institute for Life Coach Training, and her undergraduate degree in Psychology at Duke University. Holistic in mindset, she helps her clients move from identifying goals to success and satisfaction. Her techniques are a unique blend gleaned from her education and her varied professional background as a writer, certified massage therapist/Reiki practitioner, actress, and producer. Her clients appreciate her approach to coaching which includes•creativity, compassion, and plenty of humor.
Denene Deverman Crabbs
Publicist / Marketing Strategist
 Denene Deverman Crabbs applies twenty-five years of creative marketing, public relations, and media/event production experience to helping businesses promote their brand, increase revenues, and enhance customer/community relations. She is an expert in cause marketing, product placement in TV/film, retail promotions, product sampling, sponsorships, press releases/conferences, trade shows, and other events.
An award-winning producer, Denene also writes and directs films, television programs, commercials, public service announcements, and promotional videos for websites and DVD distribution. Projects completed for: The Learning Channel, Hewlett Packard, Points of Light Foundation, RE/MAX Realty, American Chamber of Commerce Executives, Children’s Hospital, Scripps Institute, KCBS Radio, and SILVERDOCS: AFI/Discovery Channel Documentary Film Festival.
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